To create a website, you have at least 2 options: custom web design and website template, each has pros and cons. Understanding the advantages and shortcomings of each is important if you’re going to choose what suits your business.
In the technology era, branding is absolutely essential for your business to reach the public closer. Website is one of the means we can use to promote our brand. A well-designed website is like an unforgettable signature. What do you want it to look like? While businesses should be on social media as they do help with exposure and promoting your business, a website is still a must. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. The purpose of a website is to turn visitors into prospects. Showcasing your brand to your prospective customers through a website is one of the most crucial things that you can do. To create a website, you have at least 2 options: custom web design and website template, each has pros and cons. Understanding the advantages and shortcomings of each is important if you’re going to choose what suits your business.
What is custom web design?
Some website design agencies believe a custom web design to be anything that’s been modified, including a template. Other ones may heavily modify a template built on a platform and suppose that “custom website design.” On the other end of the spectrum are those agencies that consider “custom web design” to be completely unique and not built on a platform. Uway team deals with all of these things and we call them “custom web designs” in general.
In the most simplistic form, a custom website design is one that tactfully incorporates the essence, interests, and goals of your company into a visually captivating state that can be displayed across a variety of outlets. When this design is then fused with your business’s website, it will be a direct reflection of the business as a whole. Visitors, when on your page will feel exactly as your business intends them to feel. Professional web design is art and science fused together. It is not something someone can accomplish by reading a few How-To articles online. There are subtle details that only the trained eye will pick up on that contribute to a better overall User Experience for the average visitor. The placement of buttons, pictures, icons, videos, etc., is not random whatsoever. Instead, the designers meticulously analyze industry trends, target audiences, and the individual business itself before beginning their work.
You need to anticipate a change in modern design trends and adjust your website to stay relevant. Unfortunately, template websites will not match the most important features of your business as time goes by. As a simple example, a pizzeria that, naturally, displayed its menu on its website but its online menu differed from its in-store menu in that it lacked the medium-sized pizza the restaurant offered just because their template website did not give them the option to add more than two sizes. For a long time, they had to simply deal with the fact that many of their customers (or potential customers) did not know that this option existed. If they use custom web design, everything is much easier.
What is a web template?
A website template is a pre-designed web page or set of HTML web pages that anyone can use to “plug-in” their own text content and images to create a website. This way of creating a website shows the structure for the comprehensive layout and display features of any website. It is provided by various suppliers to help make web design a lot easier for designers. A website template is also known as a web page template or a free website blog template.
Usually built with HTML and CSS code, website templates allow anyone to set up a website without having to hire a professional web developer or designer, although, many developers do use website templates to create sites for their clients. This allows anyone to build a reasonably priced personal or business website that can then be listed in search engines so users can search for your specific product or service.
A website template may be a publish-ready guide that helps companies, corporations, and self-employed individuals create marketable and advertisable websites in the smallest amount of possible time. With the utilization of such tools, businesses can have longer on their businesses while having significant marketing potential.
Which is best for you?
So let’s get straight to the point, why sometimes, do you need custom web design but other times, the web template is a much better option?
Although it is seemingly tempting, you should not hire an inexperienced company to take on your custom website project, especially if you are looking to build an E-commerce website. Smart consumers can tell the difference between a poorly themed website and a custom-designed property. All of the major brands custom web design their web presence. With a reasonable cost of entry, there is no reason for an established business, large or small, to use themes off the shelf that hundreds, if not thousands, of other sites, use. Therefore, choosing a team to help you create and support your website is something so important that you can’t ignore.
Imagine you were forced to buy a suit that you were then forced to wear for the next 3-5 years. Nothing is as great as the picture lets on. It’s just average. You are not average. Your business is not the same as others. You must think of custom design as a well-tailored suit. Your website will perfectly reflect the best features of your business. Uway is the experienced team you need in order to get started with your own website! Give us a call and you will have the answer to any questions you may have.